The success of any television serial is determined by the TRP it gets. Hindi serials TRP has become quite a common term today which is given to the audience whether a particular television serial is a hit or a flop.
Of course, watching TV is not just a means of entertainment, and time passes for many people, but people get so connected with the serials and shows that come on TV that they feel connected to it.
It becomes necessary to see how far the story of your favorite serial has progressed and how well your favorite heroine did.
What is TRP?
TRP is an index to measure and evaluate the viewership of any television serial. It is a tool through which the serial team understands how popular the serial is becoming among the audience.
Today most television serials are broadcast several times a day. So TRP also helps in checking how many times viewers are watching the serial in a day.
|TRP full form||TV Rating Point or Target rating point|
|TRP rating checker||People Meter Device|
|Checked by||Broadcast Audience Research Council (BARC)|
|Ministry||Ministry of Information & Broadcasting|
|Set up in||2010|
Moreover, it is the way by which the marketing team of the serial or channel gets to know how much the viewers like a particular serial that has been aired recently.
What is the full form of TRP and GRP?
TRP stands for ‘Television Rating Point‘ or ‘Target Rating Point’. It denotes the audience as the target here.
The GRP refers to the Gross Rating Point. As mentioned earlier, TRP or Target Rating Point is the way through which it can be measured how many viewers like a particular serial and what is the popularity of that serial or even a channel.
How is Hindi serials TRP calculated?
Broadcast Audience Research Council, also known as BARC for short, is responsible for calculating Hindi serials trips. BARC has installed a tool known as Bar-O-Meter for the calculation of TRP.
These meters have now been installed in 45,000 different houses covered in the panel. This is the reason why only the operators come to install the setup box. With the help of set-top boxes, it can be easily found out which channel or show has the highest TRP in a particular area.
Read: Best Dating Apps 2023
Another way to check TRP is called picture matching, in which a part of the picture of the program viewed by the people is recorded. This data is taken from some of the houses in which people’s meters are installed. This data is analyzed on the basis of which the TRP is calculated.
TV channel gets income from Hindi serials trp
You must already know that there are ads during TV shows. More than 80% of the income comes through advertisements for TV channels. How much a show earns, depends on the number of advertisements shown in the middle of that show
Now the thing is, what is the difference between TRP and advertisement, the difference is that the higher the TRP of the channel, the more advertisement will be on that channel.
The higher TRP channels get quality ads as top brands approach them for advertising. TRP is also associated with popularity. A higher TRP means a higher number of ads. This directly affects the ad impressions or number of ad units shown to the users.
Therefore, the simple thing is that the more advertisements are shown in the middle of the show, the more TV channels will earn.
The relationship between TRP and advertising
Suppose Bigg Boss is the highest TRP show. In such a situation, big company advertisements will be placed on Bigg Boss.
The number of people watching Big Boss is very high, in such a situation, the big company can show its advertisements on the TV channels and offer more money than startups.
Most of the people working in the Bigg Boss show like Salman Khan ensure the work of advertisement. So you have to understand how a channel works between TRP and advertisement.
What is the effect on the channel if the TRP is more or less
Thousands of TV serials are telecasted on different TV channels. Only the TRP monitoring team can tell which show has the highest TRP.
When the TRP of a channel decreases, that channel does not get good advertisements. Because of this, also decreases the conversions. All this happens because the shows are shown on those channels that are not liked by the audience, reducing the audience to watch, so their TRP makes a difference.
What is a TRP Scam?
As you know money can buy everything, and many channels do the same thing. It has come from some unknown sources that a famous channel has tried to buy TRP officials with money.
Read this also – TRP LAWS
It is morally wrong to do this and it is also a serious nature of the crime.
Top 10 High TRP Channels (All India) August 2023
|Rank||Tv Channel Name||TRP [AMA’000 (AVG)]|
Data Source: BARC Official Website
Some high TRP Hindi Serials 2023 in India
|2||Yeh Hai Chahatein||Star Plus||2.1|
|2||Yeh Rishta Kya Kehlata Hai||Star Plus||2.1|
|2||Ghum Hai Kisikey Pyaar Meiin||Star Plus||2.1|
|2||Banni Chow Home Delivery||Star Plus||2.1|
|3||Kundali Bhagya||Zee TV||2.0|
|4||Kumkum Bhagya||Zee TV||1.8|
|4||Naagin 6||Colors TV||1.8|
|5||Bhagya Lakshmi||Zee TV||1.7|
Top 10 TV Personalities Of The Week (FMN Rating – Week 24)
|7||Priyanka Chahar Choudhary||768|
Top 5 Channel Kids (Week 24)
Channel Wise TRP
Zee TV (Week 24)
|Tere Bina JJN||0.5|
|Kashibai Bajirao Ballal||0.6|
|DID Lil Masters||0.9|
Sony TV (Week 24)
|Mose Chhal Kiye Jaaye||0.3|
|India’s Laughter Champion||0.9|
|Super Star Singer||1.3|
|Yashomati Maiyya ke Nandlala||0.4|
|Punya Shlok Ahilya Bai||0.5|
|Bade Acche Lagte Hain 2||0.5|
Star Plus (Week 24)
|Banni Chow Home Delivery||2.1|
|Yeh Rishta Kya Kehlata Hai||2.1|
|Yeh Hai Chahatein||2.1|
|Ghum Hai Kisikey Pyaar Mein||2.1|
|Kabhi kabhi ittefaq se||1.1|
|Yeh Jhuki Jhuki Si Nazar||0.5|
Colors TV (Week 24)
|Sasural Simar Ka||0.8|
|Muskurane Ki Wajah Tum Ho||1.0|
Q.1 – Describe the full form of TRP?
Ans – TV Rating Point.
Q.2 – How to check the TRP rating?
Ans – By people meter device.
Q.3 – Who gets the benefit of TRP?
Ans – The benefits of TRP go to the owner of that show or the channel.
Q.4 – What is the importance of TRP?
Ans – If you want to know which serial or show is the most famous. You will need to know about TRP.
Q.5 – What are the allegations against Republic TV in the TRP scam?
Ans – It has also been alleged that it tried to buy the officials by paying them money.